Quote:
Originally Posted by Chatmaster
...If there is one thing that also stands out it is the guidance new affiliates receive in promoting an affiliate program or the casinos an affiliate program promotes. Often new affiliates fail because they lack the leadership on how to promote a specific brand. Informing affiliates what the intention is of the brand (target market, demographics, recency, conversion targets etc.) In general with most affiliate programs all these factors needs to be calculated by the affiliate, but the affiliate program has much more information in this regard to assist the affiliates in making better judgment calls.
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Good point. I think that some affiliate managers forget that they are dealing with webmasters - and webmasters need to constantly hone their skills in creating the stickiness of their websites. Who needs a thousand portals? What we need as an online community are quality sites that advocate creativity.
And never forget that you're not just selling shoes. There is a great deal of responsibility involved when it comes to promoting gambling websites. Do not expose your affiliates to promoting illegal activity. Make sure your affiliates know the law concerning revenue share marketing. Don't let your affiliate be the fall guy
