Excellent post
CM!
I, as well, am fed up with the spamming of the search engines. You cannot find a good Casino Review site without going to some re-directed page which promotes either CPays or 888 brands. THAT is not an honest review.
You cannot look up a lot of search terms without seeing this crap. There are many webmasters out there trying to create quality content which actually benefits the surfer, but those sites get blasted out of the results pages by needless SPAM by CPays & 888.
It's really frustrating finding quality casino information lately