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Links
I did try to post an example, but could not as trying to get at an example ditched my partly completed thread reply.
However,
Some of the early links still link to a special 404.php error page, this boots up the promotion page with the "page not found" error messages.
Some of the later ones, particularly the one about Breast Cancer, which has probably offended the majority of existing players of the feminine persuasion, do not produce the 404.php, but simply load an innoffensive home page, although the title in the browser is still that of the "breast cancer" story. When viewed as HTML source though, the text is in what looks like the footer, loaded in something called "dynamic blocks" 1,2,3 etc.
I believe this is ensuring that we can no longer see toe offending articles, but the original intent of spamming Google will still be served. Clearly, they are sorry they allowed these stories to be available to the human eye, but are NOT AT ALL SORRY they engaged in the intended marketing strategy of spamming the search engines. These modified pages are still live now in this altered form.
An earlier poster points out that webarchive has examples dating back to March 2005 - they have been getting away with this for a long time, and have been pushing at the boundaries bit by bit with each passing month, till one day they pushed too far and fell over into the S**t!
It may be worth a casual look to see if any one else has "employed the same marketing consultant", and have not pushed quite so hard at the boundaries.
"Immediate corrective action" means the total and utter removal of all this text, not hiding it in fancy HTML or footers so that it still ranks in Google.
If they are worried about a rash of broken links buggering up their google rankings they should have thought of this earlier! Broken links STILL load up a page not found page error page with all their promotions, untidy, but they still get a hit.
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