It is amazing how many casino operators cannot afford proper online marketers. One would think they have the means as they are successful. But it seems that the moment they start tasting money they loose all their intelligence and become completely blinded by their greed. The majority of casino operators unfortunately have to rely on their employees to make things work for them as the owners of these establishments only have the ability to look at figures and very often have very little if any knowledge of online marketing.
What I see happened here is perhaps a case of them employing an idiot
SEO or outsourcing their
SEO to a company that clearly do not know what they are doing. The reason I say this is the fact that the brand names was used by them. I mean risking the actual branded website to be banned is a completely idiotic thing to do for any business that want's to stay in business.
The irony involved is that if they did structure the online marketing strategies correctly they will probably kick major butt.
SEO is powerful yes but only if implemented correctly in conjunction with the other online marketing techniques. They are doing it completely wrong. Someone in their operation is without a doubt taking decisions that will hurt this company in the long run. I think they need to smell the coffee and sent this person on an online marketing course.
Unfortunately we have to report them to Google and educate Google to automate detection processes within their algorithms and probably get their site banned in the process.