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Very crafty.
All those articles say nothing, but contain phrases like "...play slot machines for free", "...casino slot machines", "...slot machines", "...online slots" and variations thereof. All those particular "slot" phrases are links, taking you to other pointless pages, saying the same thing - nothing.
Why the links? They go nowhere meaningful, just to more crappy articles.
Presumably because links are more attractive to the serps than plain text, so anyone searching "slots" has a better chance of hitting that AllSluts page.
That really is a kindergarten attempt at serp manipulation. Even I could do a better job. Although the grotesque "All Sluts Saved My Life" article is gone, it remains a hugely tacky, cheap marketing campaign. Not exactly something that "better" casinos should be seen to be indulging in.
Is eCOGRA happy with the (apparently) finished product?
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