Okay let me explain what I think is going on here. They are doing some shady
SEO to get better search results. I stumbled on some pages in the search results recently that are obviously purely there for earch engines. Example:
http://www.alljackpots.com/gambling-...ine-casino.php
What they are trying to do I think is to build up new pages on their sites with relevant gambling terms to try and gather better importance in Google. It's not an uncommon tactic, but is seen by many as spamming in that the pages have little or no interest to web surfers whatsoever. It's similar in many respects to the 888 saga but on a leser scale and with a more direct involvement by the casinos.
It doesn't look professional for a business to be doing that in my personal opinion - in fact it looks totaly UNprofessional - but sadly they are not alone in doing it. I raised this issue of Jackpot Factory doing this at
CAP a while back.