Microgaming Consolidation
FOR IMMEDIATE RELEASE
Monday 8 May 2006
Microgaming Consolidates Brands
Microgaming, the world’s largest provider of online gaming software, is to bring its industry leading Jackpot Madness and The Prima Network under the single Microgaming brand, it is announced today.
The resulting change will mean that Microgaming Poker Network and Microgaming Progressive Network will replace the old names and that a new ‘Powered by Microgaming’ seal will appear on all the sites which use the company’s software.
Both the Jackpot Madness and Prima Network brands will be phased out by late summer to give players a period to adjust to the changes. Both of these websites will be integrated into a new microgaming.com website. In the case of The Prima Network the company will no longer run Monte Carlo Millions; however the company is looking at a number of exciting new marketing opportunities.
The move further signals Microgaming’s industry-leading position and will serve to simplify all future communication. By focusing on one single brand, the company believes it can create greater impact in a consolidating market and that ultimately, the Microgaming badge will give players added confidence in an operator’s ability to deliver fair, intuitive, involving play.
The company is also reaffirming its commitment to ever richer game playing experiences - with constantly evolving software using cutting edge technology, together with fraud control and transparency innovations. There is a programme of 60 new game releases in 2006.
Microgaming’s CEO Roger Raatgever says. “We have led the industry for over a decade during which time separate brand names have served us brilliantly and helped our operators attract millions of new players to online gaming. Now we are entering a new stage of growth and we believe that by making these changes we are ready for this new era.”
Microgaming launched the first fully operational online casino over a decade ago. It was the forerunner of such games as Cash Splash™, the internet’s first wide area progressive jackpot, launched in 1998. The company now powers 120 casinos and has developed more than 300 casino games. It has also developed games in eleven languages and the software to support six major currencies. With links to hundreds of developers, Microgaming powers over 40 poker rooms on its network and the progressive jackpot casino payout total now exceeds $199m.
About Microgaming
Since Microgaming developed the first true online casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages four new releases a month and an unmatched ‘partnership’ approach to working with operators, Microgaming can be found powering many of the world’s most profitable online casino sites. Microgaming software also powers the world’s leading poker network. With over 40 card rooms and one of the most aggressive tournament schedules on the web, Microgaming Poker Network ensures players will always find an active table, as well as the hottest action. Microgaming Progressive Network has paid out over $199m since launch.
As a founding member of eCOGRA, Microgaming is also at the forefront of an initiative focused on setting the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.
For further information, please contact:
UK and Europe
Stuart Hehir or David Hall at Chameleon
PR
+44 (0) 20 7680 5500
stuart@chameleonpr.com
US
Kerry Johnson at Lotus
PR
+1 212 922 5885
kerry.johnson@lotus-pr.com
Asia
Angela Lau at Fulford
PR
alau@fulfordpr.com