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There were several players here (going back a bit...or it may have been at the other site) that reported being invited to special events or social get-togethers by some of the bigger groups, and I know of at least three still quietly doing this as part of their CRM activities in the UK and the States.
It seems to me that this works both ways, giving both player and casino the opportunity to get to know each other better, air perspectives and discuss ways to improve...quite apart from the pleasure of social interaction with people of like interests. I seem to recall they handed out gifts, too!
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jetset
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